Jack Wolfskin launched a major new TV campaign in the German-speaking countries on Aug. 26. A 30-second spot will run on major German TV networks through to the end of November. A similar 20-second spot will be aired in Austria and Switzerland. Asking viewers the question “Do you feel it, too?,” the spot is part of a wider integrated brand campaign that will also run on the internet and in print media, including an interactive page of the company's website. Developed by Intention, an advertising agency in Bonn, the campaign is intended to persuade customers to follow their personal motivations in the outdoors and to share them with others.

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