Musto signs long-term partnership with Land Rover

(SGI) Musto, the British brand of nautical and outdoor apparel, announced a five-year worldwide licensing deal with Land Rover at this year’s Ispo Munich, extending a previous deal that produced Above and Beyond, a 24-piece apparel collection launched with the new Land Rover Defender at the Frankfurt Motor Show in September. The new Land Rover collection for autumn/winter 2020 comprises apparel, footwear and luggage. It will go on sale in August through the British outdoor and sailing apparel brand’s wholesale partners and distributors and its on- and offline direct-to-consumer channels. Among the items are a Land Rover Gore-Tex parka and the Welded-Thermo jacket, which has a Recco reflective antenna to signal to rescue teams, PrimaLoft Cross Core insulation and PrimaLoft Aerogel-lined pockets to protect fragile valuables such as cellphones.