Norrøna is preparing to launch the Oslo range, a limited-edition offer of urban outdoor apparel for the Norwegian brand's own stores, as well as a handful of European retailers with store concepts that fit with these products such as Naturkompaniet, Sport Conrad and Sport Schuster. The outdoor and ski apparel supplier already launched an oversized women's down jacket before the festive season, which was met with buoyant demand. The Oslo range is to be launched next autumn, consisting of outerwear and mid-layers that were inspired by classics and then Norrønafied, as the company's chief executive puts it, with highly technical materials and craftsmanship.

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