Odlo has launched its new Linencool material, which is a combination of organic linen and polyester that offers the wearer a reduction of its body temperature by 0.5 degrees as compared to a typical polyester material. Linencool will be introduced to the brand's running, cycling and women's training product categories. Odlo will also launch a new line of training apparel that will be for women only. The first collection will be launched in spring/summer 2019. Florian Tschopp recently assumed the position of area manager for Northern Europe at Odlo, replacing Claus Adolf and reporting to Matthias Faller, sales director at Odlo. Tschopp is from Switzerland, where he started his career at Ochsner Sport and the Swiss Künzli brand of shoes. In Germany, he worked as store manager for Marc O'Polo and the Görtz chain of shoe stores. 

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