Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of 100 could not eliminate odors by washing garments. XT2 is built into the fabric through a co-extrusion process. The company is also working on new marketing campaigns for two other technologies, X-Static and Circuitex. X-Static has anti-microbial properties and Circuitex facilitates the integration of electronics in smart garments.

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