Sea to Summit, the Aussie brand of accessories, presented its own sleeping bags at the Asia Outdoor show in Nanjing. The brand has already marketed sleeping bags in Australia, but offers them now to the international markets. Sea to Summit has been exploring the Chinese market by showing at the last Ispo in Beijing and premiering at this year's Nanjing summer show. According to Aaron Newman, the international sales manager, the company is set to establish its own subsidiary in China, which should start to operate in 2012.
Related articles
-
News briefsSidi Sport recognized as a historic Italian brand
The company celebrates over 60 years of innovation, earning national recognition for its enduring Italian legacy.
-
News briefsBioLite’s ‘Backup’ honored at CES 2025
BioLite’s groundbreaking energy system earns recognition for its design and impact, setting new standards in accessible home backup solutions.
-
News briefsNew POC helmet with optional Mesh communication technology
The innovative helmet produced in partnership with Harman Kardon offers hands-free group communication and safety features.
More from Product & Marketing
-
News briefsBike mags vote Endura best riding apparel brand for fourth consecutive year
Endura earns dual recognition from top cycling magazines for its innovative and rider-focused apparel offerings.
-
News briefsRab partners with Boulder UK to inspire more women to climb
Monthly events aim to inspire, connect and build confidence for climbers of all levels.
-
News briefsExtrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.