Three-quarters of Germans want to buy outdoor equipment in the next 12 months. This is the result of a representative survey commissioned by OutDoor by ISPO. Albeit, the products that are of interest change slightly.
Jogging and hiking equipment is particularly in demand. It is striking that younger and middle-aged groups, in particular, are interested in hiking boots, functional clothing and other equipment and have purchased equipment here or intend to do so in the next twelve months. For example, every fourth person between the ages of 18 and 39 wants to buy a backpack soon. Over 40 percent of this age group have already bought a backpack in the past year. In general, interest in buying outdoor products in all categories is slightly down from the previous year. The exceptions are camping supplies/tents, e-bikes and Nordic walking, where the intention to buy is rising slightly.
E-bike overtakes bike
In the bike sector, e-bikes have now overtaken bikes without electric motors for the first time: According to the survey, more people intend to buy an e-bike than a normal bike in the current year (18.4 versus 16.8 percent). Last year, it was the other way around: 20 percent bought a new bike, while 13 percent bought an e-bike. Men are more likely to opt for assistance from electric motors (23 percent) than women (14 percent).
“Germans are prepared to continue spending money on outdoor equipment”
“The survey figures prove that Germans are prepared to continue spending money on outdoor equipment. This is also evidenced by the sales figures of many outdoor brands and outdoor specialists such as Bergzeit and Bergfreunde. Among other things, Corona has led to the fact that we Germans have mutated from being travel champions to hiking champions,” comments Lena Haushofer, Exhibition Director OutDoor by ISPO and ISPO Munich.
