The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the London-based afterhours explorer Fearghal O'Nuallain, respectively. The three inspiring films are meant to show how these North Face record-breakers and explorers channel their personal power to overcome the challenges of exploration. Alongside the films, the brand is releasing a 30-second brand spot summarizing the journeys of Goettler, Hawker, and O'Nuallain. The brand's product technologies Thermoball and FuseForm are also featured in the films and will be integrated into campaign activities through all communications channels. In addition, The North Face will be activating outdoor experts in Western Europe to co-curate the 25 best hiking trails between London and Cortina d'Ampezzo, in the southern Alps. The final leg of this crowd-sourced hiking trail ending in Cortina will serve as the lead into the ninth edition of The North Face Lavaredo Ultra Trail, on June 26.

Topics