The Thule Group has launched its first line of technical backpacks, after a three-year development. The line is being presented at the OutDoor show in Friedrichshafen, using some very creative and dynamic visual advertising. More in the next issue.
Related articles
-
News briefsEyeFitU partners with Atomic to market footwear sizing technology
A new sizing solution revolutionizes online footwear shopping by improving accuracy, enhancing customer satisfaction and reducing product returns.
-
News briefsPeak Design launches its first Outdoor Line for 2024
On Nov. 21, the US brand known for its photo equipment will launch its first outdoor line with four products.
-
News briefsFischer releases limited edition ski honoring Kyle Smaine
A new commemorative ski pays tribute to a beloved freeride athlete, supporting aspiring skiers through a dedicated fund in his memory.
More from Product & Marketing
-
News briefsScarpa partners with Nikolai Schirmer to launch new ski boot
The renowned Norwegian freeride skier brings expertise to Scarpa’s latest product launch.
-
News briefsMammut recalls avalanche transceivers
The Swiss company has issued a voluntary recall of avalanche transceivers, citing safety concerns in specific new-season models.
-
News briefsTeijin Frontier introduces the Octair insulation fiber
The new product is intended to meet the increasing demand for alternatives to natural feathers.