The Vibram Sole Factor Mobile Lab, a mobile workshop that has been on the road since 2015 in Italy and Europe at trade shows, sporting events and other occasions to enable the individual fitting of shoes by re-soling them with a Vibram sole, will now be available online. The customization service will continue to offer consumers the opportunity to try out Vibram soles on their own shoes and provide feedback after a series of tests.
Similar to the previous truck tour, the virtual tour will successively focus on individual Vibram sole technologies, which are either related to an event or to a specific purpose from mountain biking, trail running, skiing and climbing to everyday use.