Woolrich is again associating its name with Supreme, the disruptive American brand of skate-inspired streetwear, for a co-branded wool throw blanket with the image of a rather cheeky smiley. Made at the Woolrich Woolen Mill, the oldest facility of the kind in the U.S., the limited edition of about 1,000 units is being sold on Supreme's website. Supreme, which is said to be getting a big investment from Moncler's controlling shareholders, have made successful collaborations recently with brands like Nike or Louis Vuitton. Supreme already worked with Woolrich in 2010 on a jacket and a baseball cap.

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