Wrangler launches All Terrain Gear for women in the U.S.

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U.S. jeans label Wrangler, owned by Kontoor Brands, announced the launch of All Terrain Gear by Wrangler (ATG) for women in the U.S. this summer. Building on its men’s ATG line, which was introduced in 2019 and has seen double-digit category growth, Wrangler extends the original collection to female consumers ...

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