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Woom appoints Bernd Hake as its new CEO

2024-10-23T05:57:00Z

Hake is the former CEO of Red Bull Consumer Goods and has held management positions at Hugo Boss for over 20 years.

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Red Bull's AlphaTauri opens Vienna flagship store

2021-12-21T08:34:00Z

The lifestyle and sports brand AlphaTauri from the Red Bull brand group has opened a flagship store in a prime location in downtown Vienna. The shopping street Graben, where the two-story AlphaTauri shop is found in a former Nespresso location, even has its own website and is around the corner ...

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Management changes at Black Diamond

2021-07-16T07:51:00Z

Clarus brand Black Diamond (BD) is still undergoing a restructuring process in its Salt Lake City headquarters. According to a recent press release, Oliver Holzmann joined the team back in April 2020, taking on the position of vice president of global marketing. In his previous role at Red Bull, Holzmann ...

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German ultra runner sets inofficial treadmill world record

2021-02-04T11:28:00Z

Source: Red Bull Content Pool Florian Neuschwander German ultra and trail runner, Florian Neuschwander, broke the indoor world record for 100 km on a treadmill. Just 11 months after breaking the 50 km indoor running world record, Neuschwander set a time of 6h 26m 14s at his ...

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Salomon official sponsor of Red Bull Homerun 2020

2020-02-25T11:32:00Z

Salomon is the official sponsor of the Red Bull Homerun 2020. The event is being held for the second time in Germany, on March 21. Participants in four categories will start at the top of the Steinplatte ski area in Austria and race on alpine skis, snowboards, telemark or mono ...