Bergzeit, the German online and offline outdoor retailer recently acquired by the Oberrauch family, is managing the new Salewa World store in Munich as its franchisee. The 400-square-meter flagship store is located on Tail 21, near the central Marienplatz and close to many other important mono-brand and multi-brand outdoor stores.  It also features the collections of Dynafit, another brand which, like Salewa, is owned by the Oberrauch family through their wholesale distribution company, Oberalp. Its layout, its 3D effects and its multi-channel concept are similar to those of the main Salewa store in Bolzano, Italy. Salewa already has three other stores in Germany, plus 36 in other parts of Europe and 120 in Asia. The opening in Munich is particularly significant because the brand was founded there in 1935.

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