Buff has opened its first permanent brick-and-mortar store in downtown Barcelona. It is located in the Illa Diagonal shopping mall, where the Catalonian brand of head- and neckwear has been running a pop-up store every winter for the past 12 years. The brand's only other permanent points of sale locally are at Terminals 1 and 2 of the Barcelona airport. In keeping with the company's “Do More Now” sustainability campaign, the new store's interior is made of wood, metal and recycled materials, with a blend of outdoor and urban themes. The store carries the items from Sport and Lifestyle lines for both adults and children as well as the Barcelona and Mountain collections. This season – between pop-ups, temporary shops and permanent stores – Buff will be operating more than 18 points of sale overall.

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