Changes in the sales strategy at Fjällräven Germany

fjällräven_logo

As part of Fjällräven Germany’s new sales strategy, which was already initiated in the second half of 2019, sales have now been divided into the two areas of strategic accounts and field sales in order to maintain greater market and customer proximity. Andreas Kost was named head of field sales ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry