Deuter launched a couple of new digital services for retailers last year. The company is offering them all the product descriptions for their online stores or websites. With a “Bazar Voice” program, Deuter collects all comments and evaluations made for its products online. Retailers are then able to add them to their websites. With the “Commerce Connecter” program, which was launched in July 2016, Deuter lets consumers know on its website at which local retailer they can purchase a chosen product in the desired color. About 400 retailers are currently participating in the program. Since 2016, Deuter has also been a member of the German partnership for sustainable textiles.
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