Fjällräven will open its first flagship store in New York City in the autumn but has not given a precise date. The store will be located in the SoHo district and will have a selling surface of 400 square meters. While the range will be dominated by the Swedish outdoor label, the offer will also include footwear by Hanwag, a company which, like Fjällräven, is owned by the Swedish Fenix Outdoor group.
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