In 2019, the German brands Deuter, Lowa and Leki launched joint training courses for their retail partners under the name “German Outdoor Brands.” Since the planned 2020 roadshow with corresponding clinics at eight locations throughout Germany could not take place due to the pandemic, video trainings are now available as a digital alternative. Deuter, Lowa and Leki want to underline the importance of the best possible training for employees to prepare them optimally for sales talks on the shop floor. According to the German Outdoor Brands, continuous training is becoming more and more important, but often not possible for many smaller stores due to lack of time and budget. The original German roadshow of the three brands was designed to minimize time, travel and cost by having three companies simultaneously offer training at easily accessible, central locations in the country. The German Outdoor Brands hope to continue with the roadshow in 2021.
