Gronell, the Italian manufacturer of technical mountaineering shoes, has opened a new factory store in Verona, on via Ponte Nuovo 3. The new store adds to its other factory store in San Roverè Veronese, where the company itself is headquartered, about 20 kilometers northeast of Verona. Gronell is run by Fabio and Marco Grossule, the sons of Nello Grossule, who founded the business in 1957. The company currently has a staff of around 20. Its products are entirely handmade in Italy. Gronell generates around 70 percent of its total turnover abroad.