Haglöfs has upgraded its website and expanded its online sales from Sweden to Germany, Finland, Denmark and the U.K. The next online move for the Swedish outdoor brand is to launch its online business in Norway. Katarina Johansson, head of e-commerce at Haglöfs, said in a statement that the target is to have online sales operational in all key markets in Europe in the next six months. The concept for the web stores launched in October was based on the interests of consumers and their choice of activity. The approach appears to have paid off, with a significant improvement in sales and consumer engagement in the first weeks. The upgraded website is using Salesforce Cloud. Haglöfs has already been selling online in Sweden.
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