In April, Salewa will open a flagship store in Munich on a selling surface of about 400 square meters. The outlet named “Salewa World” follows the shop concept at Salewa's headquarters in Bolzano, Italy, and highlights the entire collections of the Salewa core brand and its sister label, Dynafit. The Italian mountaineering company is determined to place its first Munich store in the neighborhood of some other outdoor outlets including Globetrotter, Schuster and the single-brand stores of Mammut, The North Face and Jack Wolfskin.
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