Migros, the large Swiss retail cooperative, intends to open eight more Outdoor by SportXX stores within its SportXX general sports stores by the end of the year. The strategy of installing specialty outdoor shop-in-shops was tested at a shopping mall outside Zurich in March 2014, and then at two other locations in Conthey and Brügg. The new shop-in-shop openings started in late August with an outdoor department at SportXX in a mall in Basel. The new selling spaces dedicated to outdoor products will vary between 320 and 450 square meters. The group's five stand-alone outdoor shops will remain in business. By the end of this year, Migros aims to have a total of 16 shops under the Outdoor by SportXX banner. Migros decided earlier to integrate Ryffel Running shops in its SportXX shops and to close down the stand-alone running stores.

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