Millet will inaugurate a new store concept in the French resort of Chamonix on Feb. 27. It will be deployed in the course of this year at shop-in-shops all over Europe, notably at Alpisport in Namur, Belgium; at El Corte Inglés in Barcelona; at Alpi Trail in Puidoux, Switzerland; and at Magic Mount Bergsport-Globetrotter in Constance, Germany. The brand, which is owned by the Lafuma Group, opened four new Millet Expert Shops at four locations in France in the last few weeks.
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