Orage has opened its first flagship store in Montreal, Canada. The new 1,000-square-foot space is called Le Chalet and is supposed to visually reflect modern mountain culture, with crisp whites, warm woods, soaring ceilings and natural light spilling in through large windows. The new retail space has been conceived as an experience rather than a classic brick-and-mortar shop, with boutique and showroom mixed together and the possibility for the customer to meet craftsmen and learn more about the brand. Product orders are placed on iPads for delivery to the customer's home. In conjunction with the opening of Le Chalet, Orage has launched its Original Journey campaign, which embodies its product range through the winter 2015-16 season.
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