Ortovox has taken a number of measures to support its retailers. The collection for next summer will be reduced in size, a move similar to that which Salewa, Dynafit and La Sportiva had announced earlier. Ortovox wants to reduce the pressure on retailers by increasing the proportion of carry-overs to 80 percent. The delivery of this year’s winter collection will also be delayed by one month. The company has decided to adjust its future delivery schedule and bring the seasonal rhythms closer to the annual rhythms. From now on, the Ortovox winter collections will be delivered on Sept. 1, and the summer collections on March 1. Ortovox is also currently donating 25 percent of the sales generated via the company online shop to its retail partners. The end consumer can decide which retailer he/she wants to support. Ortovox has also allowed its retailers to temporarily sell via third party online shops.

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