Sport 2000 Germany completed its first virtual order event, the Order Show 4 / Running Special. Retailers were able to obtain all relevant information on a specifically developed platform until June 28. Around 350 retailers attended the virtual show. Suppliers received a list of the retailers who visited their digital booth. The manufacturers were invited to set up these booths with product videos, order forms, marketing materials, catalogues, workbooks, and contact information.
The Order Show 5, originally scheduled for July 19-21 and focusing on outdoor, multi-sport and swimming, will also take place virtually from mid-July.
The Outdoor Professionals Show will take place from Aug. 8 to 11 under strict hygiene guidelines at the Sport 2000 headquarters in Mainhausen near Frankfurt.
Sport 2000 reported that the affiliated retailers recorded positive sales development for individual sports categories such as running, walking, inline skating, cycling and fitness in the first half of 2020. According to the company, online sales for running, outdoor and multisport products have shown double-digit growth during the corona-related lockdown period compared to March and April 2019. Sport 2000 also said that it has recorded only a few corona-related bankruptcies. The outdoor segment declined by 9 percent in the first half of this year compared to the same period last year. Stationary sales of outdoor footwear declined 7.8 percent in the first half of this year, outdoor clothing sales 19.2 percent and hardware sales 21.5 percent.
