Super Retail Group, a retailer based in Queensland and listed on the Australian stock exchange, is moving into the New Zealand outdoor market by launching the Fishing Camping Outdoors (FCO) banner. Last month Super Retail already opened three stores in Manukau, Whangarei and New Plymouth, with a plan to roll out 10 FCO stores by the end of December. The outlets are meant to focus on camping, fishing and kayaking. Super Retail, which is mostly known for its Supercheap Auto chain, with hundreds of stores in Australia and New Zealand, wants to build up a network of 20 FCO stores around New Zealand. It will compete with the likes of Macpac and Kathmandu, two strongly-established rivals in the New Zealand outdoor market.
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