Teva has opened its first retail store in the Orlando Premium Outlets on Vineland Avenue in Orlando, Florida. It is more than a simple outlet store. While the majority of the products are sold at factory outlet prices, it offers a small selection of full-price items. It features interactive displays and areas where the brand's ambassadors and customers can get together to share their stories. The store plans to stage various events including video screenings, outdoor excursions and workshops.
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