The North Face has opened a special pop-up store in the Italian Alps, located at an altitude of 2,200 meters, that can only be reached with a two-hour hike. It features eight unique pieces of jackets and backpacks from TNF's “Pinnacle Archives” that have been worn by athletes sponsored by TNF. They are being auctioned through Aug. 5, with a personal “Never Stop Exploring” message by the athletes, on a dedicated website, www.thenorthface.com/pinnacle-project. The store has been installed in the San Nicolò Valley, in the Dolomite mountains, which hosted The North Face Mountain Festival between July 27 and 29.
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