Thule will be opening a brand store in Denver, Colorado in summer 2021. While the Swedish company is already operating several dedicated brand stores throughout Europe, Asia, and Latin America, this new store will be the first one in North America. Much like the other brand stores, this retail experience will feature Thule vehicle accessory products for bike, water, and snowsports, as well as the company’s newer categories, including child carriers and strollers, luggage, backpacks and rooftop tents.
The 150 square meter store will be located in downtown Denver’s newest retail space, Basecamp at Market Station. According to a presentation by the property development company, Continuum Partners, Basecamp at Market Station – located just 1 km from the Colorado Convention Center, the Outdoor Retailer trade show venue – “is a collective of like-minded retailers who share a passion for the outdoors.”
Thule will be working with longtime retail partner Rack Attack, a U.S. rack specialty retailer, to facilitate staffing, point of sale logistics, and day-to-day management of the new brand store.
Photo: © Thule/Rack Attack
