Vaude, the German outdoor brand, has teamed up with Commerce Connector to lead consumers from its website to physical stores in Germany. From August, the Vaude website will tell consumers which nearby store has the product they want to buy, along with detailed information about the store's location and opening hours. Orders on the Vaude online store in Germany are already channeled to retailers. The new system could lead more consumers to the stores, but it will require the participating retailers to use the Commerce Connector tool and to provide updates on their inventory at least once per day. The system will be directly accessible on Vaude's website, not requiring any special applications.

Topics