Wiggle, the British online retailer specializing in cycling, running and swimming products, has launched a range of outdoor products on its website in the U.K. The brands featured on the site include The North Face, Berghaus, Jack Wolfskin, Craghoppers, Marmot, Mountain Hardwear, Icebreaker and Columbia. The initiative is steered by a newly appointed outdoor category manager, Julie Radford. She joined Wiggle in January after working for three years as marketing manager at Aon Risk Solutions.
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