Woolrich has renewed its women's apparel collection, which it showed for the first time at the Bread & Butter show in Berlin last month. Working through its European distributor and licensee, WP Lavori in Corso, Woolrich opened four new mono-brand stores in Lille, Munich, Maastricht and London last September and November. New WP stores are planned in Turin and Parma during 2013. In Hamburg, a new store will also be opened in 2013, but it is not decided yet whether it will be a WP or Woolrich store. In 2014, the company plans new stores in Tokyo and New York. WP Lavori canceled contracts with about 100 independent retailers in 2012. The company exhibited for the first time at Bread & Butter, where it presented its anniversary book “30 Years of Research in Style.”
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