Rodney Hillan, an American who has spent the last five years in Sweden, is coordinating the new organization and marketing of the Stockholm Outdoor Days. Scheduled for next Aug. 14-16, the event is targeting the 50 major outdoor retailers in Sweden and the multi-sport chains. Sponsored by Svensk Sportforum, the association of Swedish sporting goods vendors and retailers that came recently under new management, the SOD is not as ambitious as the Nordic fair that was going to be held in Stockholm this coming summer. That project has been postponed for one year, as previous reported in The Compass.
