Ronda Wagner is the new sales director for e-commerce at...

Ronda Wagner is the new sales director for e-commerce at High Sierra Sport Company, an American maker of bags and luggage. She will manage e-commerce accounts as well as provide logistics support for salespeople. She comes from Heritage Travelware, a company specializing in high-end luggage, business cases and small accessories. High Sierra makes bags designed for outdoor enthusiasts, skiers and snowboarders, among others. It recently struck a licensing deal with NorthPole to make and sell camping and outdoor recreation equipment under the High Sierra name.