Salewa has merged its Dynafit and Silvretta business units for touring ski into a single business unit run by Dynafit’s brand manager, Benedikt Böhm. The company emphasizes that the naming of the Silvretta products will remain unchanged, but all activities in terms of distribution, marketing and product management will be bundled within the Dynafit unit. Silvretta and Dynafit will share the same workbook for the winter 2010-11 season and the same booth at this Ispo. Before, the sales force of Salewa was in charge of selling Silvretta, a task that now has switched to Dynafit.
