Salewa has promoted Benedikt Böhm to be business unit manager for Dynafit, the group’s performance touring ski brand. Böhm joined the brand in 2005 as sales representative and most recently served as international sales and marketing director for Dynafit. The 31-year-old replaces Reiner Gerstner, who switched from the German operations outside Munich to the Bolzano headquarters to lead the international marketing of the entire Salewa group. Böhm reports to Massimo Baratto, the group’s chief executive.
