All Scandinavian Outdoor Group articles

  • _NOR1676
    News briefs

    The winners of the Scandinavian Outdoor Award Spring/Summer 2025

    2024-06-17T06:21:00Z

    The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...

  • David-Nordblad-web
    Article

    SOG gains importance after the pandemic: “What we do generates interest”

    2023-11-08T08:14:00Z

    Source: SOG David Nordblad In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG ...

  • ©Nordisk_Christiane Setz-Müller (77 of 98)
    News briefs

    Latest winners of the Scandinavian Outdoor Award announced

    2023-06-08T06:17:00Z

    The winners of the Scandinavian Outdoor Award spring/summer 2024 session were announced at this year’s OutDoor by ISPO. The international jury of outdoor journalists and outdoor gear specialists agreed that the overall prize should go to Nordisk for its Lodur rain-repellent down jacket, weighing in at only 300 grams. ...

  • Moonvalley-Suprabeam-SOG
    News briefs

    SOG welcomes two new members

    2022-12-22T17:20:00Z

    The Scandinavian Outdoor Group (SOG) has announced that two new companies have joined. The first is Moonvalley, a sports nutrition brand with roots in Måndalen, Norway. The brand produces organic, plant-based and nutritionally balanced products. Moonvalley was founded in 2018 by three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson ...

  • MilanpopupDNAE
    News briefs

    Cake expands operations in Italy

    2022-10-05T16:22:00Z

    Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...

  • SOG Recco Non-Stop Dogwear Kombologo
    News briefs

    Recco and Non-Stop Dogwear join SOG

    2022-08-03T10:43:00Z

    SOG (Scandinavian Outdoor Group) is welcoming two new members: Recco, the well-known search and rescue technology brand from Sweden, and Non-Stop Dogwear, a Norwegian brand that outfits dogs and their owners with outdoor gear and clothing. The pan-Scandinavian group now counts 70 industry members.

  • Test-ride-Berlin
    News briefs

    Cake expands operations in Germany

    2022-07-25T09:31:00Z

    Cake, the Swedish manufacturer of lightweight premium electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), has announced the expansion of its presence in the German market. A local sales team is already operating in Berlin and a full-service CAKEsite is expected to open later this year. A ...

  • SOA-logo
    News briefs

    The winners of the Scandinavian Outdoor Award

    2022-06-17T11:08:00Z

    Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...

  • SOG_logo
    News briefs

    SOG: 1.5°C climate commitment becomes membership criterion

    2022-05-18T05:54:00Z

    The Scandinavian Outdoor Group (SOG) has committed to a climate commitment in line with the Paris agreement at its annual meeting in Bosön. From now on, all member companies must adhere to the climate targets set out in the climate agreement. The decision was made by vote and was unanimous. ...

  • SOG_logo
    News briefs

    Maria Frykman of Isbjörn is the new chairwoman of SOG

    2022-05-10T16:07:00Z

    Source: Scandinavian Outdoor Group The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board ...

  • SOG ObI
    News briefs

    Scandinavian Village at OutDoor by ISPO

    2022-04-26T15:39:00Z

    As always, the Scandinavian Outdoor Group (SOG) will be organizing a Scandinavian Village at the upcoming OutDoor by ISPO (12-14 June) in Munich. The trade show will take place at the MOC Veranstaltungscenter, with the Scandinavian Village located in Hall 4. The hosts will serve coffee and present the latest ...

  • max-kukurudziak-qbc3Zmxw0G8-unsplash
    Article

    Statement by EOG: A call to the outdoor industry to support Ukraine

    2022-03-02T09:29:00Z

    Media statement by the European Outdoor Group The core purpose of the European Outdoor Group is to promote and lead on pre-competitive cooperation in the outdoor industry, with actions that are for the betterment of people and the planet. Underpinning all of this is a commitment to mutual respect and ...

  • soa-logo
    Article

    The winners of the Scandinavian Outdoor Award: Footwear at the forefront

    2022-01-26T08:35:00Z

    After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...

  • SOG 20 years
    News briefs

    ​SOG with two new members

    2021-12-03T12:21:00Z

    The Scandinavian Outdoor Group (SOG) welcomes two new member brands from Finland: Pomar and NordShield. Pomar is a third-generation Finnish family business of shoemakers dedicated to producing sustainable, authentic and high-quality footwear that combines comfort, ease of use and Nordic design. NordShield is a Finnish ingredient brand focused on antimicrobial ...

  • SOG 20 years
    Article

    Scandinavian Outdoor Group celebrates 20 years of partnerships

    2021-11-16T10:52:00Z

    “It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...

  • polyver-logo Kopie
    News briefs

    Polyver invests in production facilities, website and logo revision

    2021-10-18T10:01:00Z

    Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...

  • theantipoachingact
    Article

    Cake supports anti-poaching teams in Africa

    2021-10-08T09:11:00Z

    Source: Cake African rangers on Cake Kalk AP e-motorcycles Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers ...

  • Sara-Wanseth-David_Nordblad-web
    News briefs

    New Secretary General for SOG

    2021-09-23T06:36:00Z

    After seven years of driving the development of the Scandinavian Outdoor Group (SOG), Sara Wänseth will give up her position as secretary general and hand over to David Nordblad. Nordblad has extensive knowledge of the outdoor industry. He has gained his experience primarily in sales at various levels, both on ...

  • dometic-logo
    Article

    Dometic Q2 sales rebound but supply-chain issues persist

    2021-07-19T14:19:00Z

    Scandinavian Outdoor Group member Dometic saw second-quarter earnings rebound from the impact of the Covid pandemic despite persistent supply-chain challenges. The Stockholm-based specialist in products for mobile living said reported a 67 percent increase in net sales to SEK 5.6bn (€546m - $642m) against the 2020 period, which was hit ...

  • SOG_logo
    Article

    ​SOG starts circular outdoor project

    2021-07-16T08:04:00Z

    To meet the demand of many of its members for circular economy solutions, the Scandinavian Outdoor Group (SOG) has started a circular outdoor project called SOG Circular Outdoors a few weeks ago in collaboration with Peak 63, a development company based in Östersund, Sweden, with the goal of launching a ...