Schöffel has hired Birgit Delfs as new head of product management after Stefan Lörke quit after 13 years with the outerwear brand. Lörke has switched to Adidas. Delfs worked before in textile-oriented retail companies such as the Otto Group and Charles Vögele. Joe Stocker fills the newly created position of head of lead design while Iris Göngrich has been appointed new product manager of the brand’s outdoor line. According to Peter Schöffel, managing partner of the company, Schöffel invests about 10 percent of its turnover in research and development.
