Sébastien Willefert
Sébastien Willefert is a strategic business leader with over 20 years of experience in sports, mobility, and consumer goods. With a strong background in commercial acceleration, brand development, and omnichannel strategy, he helps companies navigate the evolving retail landscape and drive sustainable growth. He has led global initiatives in digital transformation, direct-to-consumer strategies, and circular economy models. Currently consulting on business development and strategic growth, Sebastien is also a lecturer in marketing and distribution at leading business schools. Connect with him to explore collaboration opportunities in consulting, brand strategy, and retail innovation.
Contact me on Linkedin https://www.linkedin.com/in/s-willefert/
ArticleRetail’s new role: Enabling circularity
Retailers must seamlessly integrate omnichannel, consumer- and product-centric approaches while embracing circular economy principles, says our author.
ArticleBeyond ownership: The future of omni-channel sports retail in a circular economy
As the outdoor and sports industry grapples with rapid change, a two-part series by our expert contributor Sébastien Willefert explores the opportunities and pitfalls of circular business models in retail.
