All Sector Reports articles
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WhitepapersThe State of Gear Purchasing in the Adventure Travel Industry
In May 2019, the Adventure Travel Trade Association (ATTA) conducted a survey of adventure tour operators and activity providers to learn about their current use of outdoor gear and apparel, factors influencing purchasing decisions, and future interest in working with gear suppliers. A few ...
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WhitepapersIspo study: Outdoor consumer is ready for sustainability
On behalf of the Oberalp Group, Ispo has conducted a survey among 1,130 outdoor sports enthusiasts on the subject of mountain sports.
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Whitepapers2020 BrandZ Global Top 100 Report
Report examines pandemic impact and implications for future growth
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Trend ReportsThe Way Out and the new outdoor business map
The Scandinavian Outdoor Group (SOG) initiated a webinar day for its members in June to share best practices. In response to the question of what outdoor distribution might look like after Covid-19, Martin Kössler has summarized one of the webinars, adding valuable insights and key findings from SOG members’ surveys. ...
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WhitepapersRegenerative Lifestyles: Exploring what a Half-Earth lifestyle could look like
Houdini’s new whitepaper called “Regenerative Lifestyles,” developed in partnership with Cybercom, a digital consultancy company specializing in how digitalisation can provide solutions to global challenges and drive business innovation, is a continuation of the brand’s journey toward regeneration and co-creating a world where humans live in harmony ...
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Trend ReportsThe State of Gear Purchasing in the Adventure Travel Industry
In May 2019, the Adventure Travel Trade Association (ATTA) conducted a survey of adventure tour operators and activity providers to learn about their current use of outdoor gear and apparel, factors influencing purchasing decisions, and future interest in working with gear suppliers. A few ...
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WhitepapersIspo study: Outdoor consumer is ready for sustainability
On behalf of the Oberalp Group, Ispo has conducted a survey among 1,130 outdoor sports enthusiasts on the subject of mountain sports.
