Adelis Equity Partners invests in Btwentyfour
The global investment firm has taken a significant stake in supply chain automation leader Btwentyfour, marking a major milestone in the Swiss-based company’s growth journey.
Bollé Brands partners with Seaport-ODLM to expand distribution in Europe
The strategic collaboration enhances the distribution of optical collections across key European markets.
Decathlon revamps e-commerce platform in Germany
The new, innovative e-commerce platform redefines online shopping, integrating seamless services and interactive sports experiences.
Bergans celebrates 115 years of outdoor innovation
Celebrating over a century of innovation, the Norwegian brand remains a pioneer in sustainable and functional adventure gear.
Smith appoints new snow marketing and product managers
The company has strengthened its snow product and marketing teams with Grady Skelton and Kevin Wonnacott.
BioLite’s ‘Backup’ honored at CES 2025
BioLite’s groundbreaking energy system earns recognition for its design and impact, setting new standards in accessible home backup solutions.
Deuter donates €5K to nature conservation
Supporting a cleaner, plastic-free future, the German outdoor brand contributes to sustainability efforts by donating to Patron.
Smartwool appoints new Benelux distributor
Smartwool partners with Icebreaker’s distributor in Benelux, Ideavelop BV, to bolster its natural apparel portfolio and challenge synthetic dominance.
Jack Wolfskin announces new leaders for finance, retail and China
The German outdoor brand under the umbrella of Topgolf Callaway is strengthening its team for future growth.
Aluula Composites announces C$2.5m rights offering to finance growth
The Canadian composite brand announces a major rights offering to fund growth and innovation, with key directors ensuring a significant commitment.
Luhta Sportswear wins prestigious ESG Transparency Award
Luhta Sportswear Company earns top recognition for sustainability efforts, winning the international ESG Transparency Award with Excellence Class honors.
Patagonia’s Munich Thrift Shop raises €30K for NGOs
The second-hand initiative in Munich raised a good amount of money for local NGOs while promoting sustainable fashion and environmental awareness.
Women’s outdoor brand opens flagship in Denver’s RiNo district
Halfdays, co-founded in 2020 by Olympic freestyle skier Kiley McKinnon, launched its first flagship store, offering inclusive and sustainable gear designed specifically for women.
Decathlon to retire Wedze brand, integrates it into Quechua
The retailer simplifies its brand portfolio by integrating winter sports products into its year-round mountain-focused collection.
Viking partners with Kezzler and Trimco Group to implement digital product pass
The Norwegian outdoor ffotwear brand embraces cutting-edge tech, launching digital passports for products to enhance traceability, sustainability and customer trust.
Vaude wins UN SDG Innovation Award for climate leadership
Discover how a German outdoor brand is tackling supply chain emissions, earning global recognition for advancing sustainability goals.
Woolrich partners with Baoxiniao to boost its reach outside Europe
Chinese group Baoxiniao is acquiring Woolrich’s intellectual property rights for all territories outside Europe.
Garmin’s latest annual data report sheds light on global fitness trends
Garmin releases its “Year in Review” with insights into user fitness and wellness trends, including activity increases and global rankings.
Garmin opens new Italian headquarters in Milan
The building boasts advanced sustainability standards.
Dometic announces global restructuring program, lays off 500
The Swedish specialist for mobile living solutions announces strategic changes to streamline operations, focus on growth and adapt to challenging market conditions.