Reima reduces emissions and grows sustainably in 2024
The Finnish activewear brand for kids’ 2024 sustainability results show major emissions cuts, expanded use of recycled materials and strong growth in international markets.
Halti reduces emissions at its headquarters by 50%
The Finnish company reports significant environmental progress at its headquarters in Sipoo, including heating system upgrades and office culture changes.
Osprey grows globally, while Helen of Troy revises strategy due to tariffs
Helen of Troy’s outdoor pack brand shows global promise despite challenges at home, as the group eyes new growth opportunities in EMEA and APAC markets for FY25.
Mips reports strong Q1 despite global uncertainties
The Swedish helmet safety innovator posts double-digit Q1 growth as demand rises across helmet segments, navigating tariffs and market shifts with confidence.
Sweet Protection welcomes new Brand Marketing Manager for North America
Seasoned ski journalist and gear expert Jon Jay joins the Sweet Protection team in Colorado.
CEP launches footwear division and new brand identity
German performance brand CEP has unveiled a major rebranding initiative and entered the footwear market with its first running shoe, the Omnispeed, signaling a new chapter in its evolution from compression expert to holistic running brand. The relaunch is anchored by the new brand claim, “Run Better,” combining scientific innovation ...
Sport 2000 expands new retail format with two new store openings
Two German retailers unveil updated store formats, combining modern design, in-store expertise and new service zones to elevate the shopping experience.
Völkl commits to Science Based Targets with SBTi pledge
The German ski producer is taking bold steps to reduce emissions and meet climate goals, aligning with global climate science through the Science Based Targets initiative.
Thule to lay off 22 employees at its Colorado plant
The Swedish company is reportedly closing its Longmont facility and laying off over half its staff, just ahead of its upcoming earnings report.
Cotopaxi’s 2024 Impact Report highlights sustainability, circular economy and humanitarian commitment
The Salt Lake City-based B Corp’s 2024 Impact Report reveals bold strides in sustainability, circularity and human rights, reinforcing the brand’s mission-driven ethos.
Patagonia opens store in historic Casa Frey in Argentina
Patagonia turns an explorer’s home in Bariloche into its newest store, blending retail with restoration, community events and conservation.
OSV and POW launch joint project to rethink sports sponsorship
A new French initiative aims to flip the script on athlete sponsorships, aligning brand partnerships with environmental impact and climate action.
French Alps 2030 appoints Cyril Linette as CEO
Linette’s name for the job was revealed at the end of March by French newspaper L’Equipe.
Global ski market remains stable despite climate and price pressure
According to Laurent Vanat, despite climate pressures and rising prices, the global ski industry held steady in 2024, with surprising regional trends and digital gaps revealed.
Ortovox launches upcycling workshop tour through DACH region
The German outdoor brand introduces the “Worn to Be Alive” Tour, merging creativity, sustainability and community in retail workshops.
Marker appoints new Global Brand Director
The brand names Andreas Mann as Global Brand Director, aiming to elevate global brand strategy and innovation in ski bindings and protective gear.
Topgolf Callaway to sell Jack Wolfskin
The US golf equipment producer has agreed to sell the German outdoor brand to a Chinese group for $290 million.
Schöffel Sport’s CEO steps down
Stefan Merkt will leave the company in May after leading a strategic realignment.
GoPro appoints Mick Lopez to board
The action cam maker adds a financial expert to its board and nominates two seasoned executives to strengthen leadership ahead of its June stockholder meeting.
Arc’teryx opens first Italian store
The store is located in Milan’s Corso Garibaldi.
