Bollé Brands partners with Seaport-ODLM to expand distribution in Europe
The strategic collaboration enhances the distribution of optical collections across key European markets.
Recco expands SAR network in Canada
Newfoundland Helicopters enhances its search and rescue operations with the placement of a helicopter detector.
Decathlon revamps e-commerce platform in Germany
The new, innovative e-commerce platform redefines online shopping, integrating seamless services and interactive sports experiences.
Snowboarding the most inclusive snowsport, says SIA report
A new US report highlights promising diversity trends in snowsports, with snowboarding leading inclusivity efforts and notable demographic shifts.
Bergans celebrates 115 years of outdoor innovation
Celebrating over a century of innovation, the Norwegian brand remains a pioneer in sustainable and functional adventure gear.
Smith appoints new snow marketing and product managers
The company has strengthened its snow product and marketing teams with Grady Skelton and Kevin Wonnacott.
Smartwool appoints new Benelux distributor
Smartwool partners with Icebreaker’s distributor in Benelux, Ideavelop BV, to bolster its natural apparel portfolio and challenge synthetic dominance.
Haglöfs announces leadership restructuring in Germany
The Swedish outdoor brand is refocusing under a new reporting structure.
Jack Wolfskin announces new leaders for finance, retail and China
The German outdoor brand under the umbrella of Topgolf Callaway is strengthening its team for future growth.
New POC helmet with optional Mesh communication technology
The innovative helmet produced in partnership with Harman Kardon offers hands-free group communication and safety features.
Extrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.
Luhta Sportswear wins prestigious ESG Transparency Award
Luhta Sportswear Company earns top recognition for sustainability efforts, winning the international ESG Transparency Award with Excellence Class honors.
Stöckli presents AI-supported ski advisor for global markets
The Swiss ski maker is blending AI technology with tradition to revolutionize ski selection and cater to a global audience.
Women’s outdoor brand opens flagship in Denver’s RiNo district
Halfdays, co-founded in 2020 by Olympic freestyle skier Kiley McKinnon, launched its first flagship store, offering inclusive and sustainable gear designed specifically for women.
Decathlon to retire Wedze brand, integrates it into Quechua
The retailer simplifies its brand portfolio by integrating winter sports products into its year-round mountain-focused collection.
Dynafit strengthens international marketing team
Fabian Steiner joins the team as a graphic design specialist for the brand’s corporate design.
Fjällräven moves German headquarters to bolster market presence
The Swedish outdoor brand strengthens its foothold in Germany with a strategic move to Munich and a streamlined showroom network.
Black Diamond sets new sustainability standards with recycled aluminum
The company partners with sustainability expert UL Solutions to set industry-first recycled aluminum benchmarks, reducing its reliance on virgin materials.
Salewa launches first winter speed hiking collection
The new collection is designed for year-round speed hiking enthusiasts.
DPS Skis unveils full-carbon fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.