CSR & SUSTAINABILITY
+++ Cake, the Swedish maker of lightweight, electric motorcycles, announced the launch of re:CAKE, a global program that aims to extend the lifecycle of Cake motorcycles by offering customers to purchase certified pre-owned bikes +++
EXECUTIVE CHANGES
+++ Katie Kutskill, former global executive director and sustainability officer at Pangea, is the new technical director of the Sustainable Leather Foundation, a platform for a transparent and holistic approach to sustainability in the wider leather value chain
+++ According to LinkedIn, British designer Christopher Ræburn will shift from his role as global creative director at Timberland to the position of collaborator-at-large +++
FINANCIAL REPORTS
+++ Luis Trenker closed the fall/winter 2022/23 sales season with a year-on-year increase of around 58.7 percent (compared to pre-pandemic 2019, +12.99 percent) and aims to double sales by the end of 2025
+++ Levi Strauss reported sales at Beyond Yoga, the brand it acquired last September for $400 million, surpassed expectations in the first quarter ending Feb. 27 with sales totaling $26 million, projecting that the brand’s sales will exceed more than $100 million in 2022 +++
RETAIL & DISTRIBUTION
+++ Japan’s Alpen Group will open its first store in Hiroshima Prefecture on April 22, the Alpen Outdoors Hiroshima Alpark Store with 2,100 sqm and shop-in-shops of Coleman, Snow Peak and The North Face, among others +++
PRODUCT & MARKETING
+++ Inov-8 is launching its first road-to-trail running shoe featuring Graphen, the Parkclaw G 280 “designed to give runners more confidence to turn off the road and discover the joys of trails”, on April 7
+++ Montana-based backpack brand Mystery Ranch has partnered with Invista’s Cordura brand to add Cordura re/cor™ RN66 to its new Fall 2022 product line
+++ Bergans of Norway has launched a new YouTube series with 6 episodes (in Norwegian) that follows digital storyteller John Hobberstad and his dog Kayla on a 3,000-km hiking trip from the North Cape to Lindesnes in southern Norway
+++ U.S. outdoor brand Eddie Bauer and travel tech startup Cabana have teamed up to offer explorers a new way to explore the Pacific Northwest of the United States with rentable adventure vehicles and outdoor gear +++
TRADE SHOW & EVENTS
+++ Scarpa is the organizer of Athlets Meet, an off-road running event with its roster of athletes that is being held in the Italian town of Amalfi until April 7 +++
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