All Snowsports articles – Page 49
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ArticleDeuter pushes ahead with climate strategy
Under the motto “Changing for the better means taking responsibility” – part of the Deuter Promise, which calls for 360-degree responsibility – German backpack and sleeping bag manufacturer Deuter is launching a new sustainability strategy. One of the six fields of action anchored within addresses climate protection – with the ...
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ArticleThe first winners of the 2022 ISPO Awards
ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...
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News briefsThe winners of the French Outdoor Awards 2022
Source: OSV Gignoux Mountain, winner of the FOA Innovation Award 2022 The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to ...
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News briefsFreeskier Chris Benchetler takes creative reigns at Atomic
Source: Atomic Chris Benchetler Atomic announced the appointment of longtime athlete, freeskier and artist Chris Benchetler hailing from Mammoth Mountain, California, as its new creative director of freeride and freeski. Benchetler will be responsible for the visual design, creativity, and styling of Atomic’s global freeride and freeski ...
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News briefs
Moody’s upgrades Amer Sports’ outlook to positive on strong nine-month sales growth
Rating agency Moody’s reports that Amer Sports, the parent of Arc’teryx, Salomon, Wilson, Peak Performance, Suunto and Atomic, which has been majority controlled by Chinese sportswear giant Anta Sports since 2019, reported solid sales growth of +29 percent in the first nine months of 2021. The gains were driven by ...
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News briefsUSWE hires product manager for softgoods
Swedish company USWE Sports AB, which was founded in 2007 and went public on the Nasdaq First North Growth Market in June 2021, has hired Erica Brodin as its new product manager softgoods for the USWE and Void brands. She has 15 years of product development experience with brands such ...
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News briefsSchöffel’s Austrian boss says goodbye
After almost twelve years at the helm, Jürgen Nairz is surrendering his position as managing director of Schöffel Austria GmbH, which also shares responsibility for the Italian market. Nairz took up his post in the fall of 2010 as head of the Innsbruck-based subsidiary newly founded under his leadership. ...
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News briefsMountain Hardwear promotes Sablle Scheppmann to director of sales
Mountain Hardwear, a wholly owned subsidiary of Columbia Sportswear Company, has promoted Sablle Scheppmann, who has served as the brand’s national sales manager for the past three and a half years, to its new director of sales. Scheppman helped the company focus on the brand’s specialty business and structure its ...
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ArticleJack Wolfskin with strategic repositioning aimed at global expansion, customer centricity and sustainability
Jack Wolfskin, the German manufacturer of outdoor apparel and equipment that has been part of U.S.-based golf outfitter Callaway Golf Company since January 2019, has unveiled a new strategic brand reset with its fall/winter 2022 collection. The central elements of this are the new claim “We Live to Discover,” as ...
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News briefsHohenstein expands collaboration with data management platform Texbase
Germany-based textile testing institute Hohenstein (also the owner of the Oeko-Tex labels and certification processes) has broadened its collaboration with Texbase Inc., a cloud-based data management platform for the textile and consumer product industries. Hohenstein customers can now collaborate, send test requests and receive test reports within the Texbase Connect ...
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News briefsBackcountry launches Shaun White's Whitespace brand
U.S. retailer Backcountry, parent company of German retail specialist Bergfreunde, has teamed up with pro snowboarder Shaun White for his new Whitespace brand of hardgoods and apparel. Backcountry will act as the exclusive retailer for Whitespace and is kicking off the partnership with a limited-edition Whitespace Freestyle Shaun White Pro ...
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News briefsArc’teryx continues global brand store expansion
Source: Arc’teryx Arc’teryx has increased the number of its own brand stores by 15 percent Canadian brand Arc’teryx Equipment opened 21 stores internationally in the past twelve months, ending 2021 with a total of 159 brick-and-mortar brand shops globally. In addition to the new stores, Arc’teryx also ...
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ArticleOutdoor and bike industry stocks rose by 3.0% in Q4
Our quarterly analysis of the outdoor stock market shows a 3.0 percent sequential increase in the average stock prices of 32 public companies primarily involved in the outdoor and bicycle sectors between Sept. 30 and Dec. 31, 2021. This came after increases for most of the same companies of 18.9 ...
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News briefsColumbia appoints new VP U.S. sales
Source: Columbia Jim Beeman Columbia Sportswear Company has named Jim Beeman vice president, U.S. sales for the Columbia brand. In this role, Beeman will report to Tim Sheerin, senior vice president, global wholesale for the Columbia brand. Beeman spent more than 22 years at Nike, most recently ...
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News briefsBode Miller becomes Scarpa brand ambassador
Scarpa announced that U.S. ski star Bode Miller is the new ambassador for the Italian footwear brand. Miller won four World Championship titles in four different disciplines (combined and GS 2003, super-G and downhill 2005) and six medals at the Winter Olympics – silver twice (GS and combined) in Salt ...
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News briefsTeijin launches new Future Navigation website
Japanese fiber and fabrics specialist Teijin has launched an interactive website named Future Navigation to interact with individuals and groups interested in discovering and discussing solutions that address social issues in the modern world. The project is connected to the 100th anniversary of the company in 2018 when the first ...
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News briefsSpinnova invests in Rieter system for new yarn fabrication in Finland
Spinnova has purchased a full line of production machines from Swiss spinning technology specialist Rieter to be installed at the company’s premises in Jyväskylä, Finland. Following the agenda published before, Spinnova plans to spin the wood pulp fiber into yarn on the Rieter system on a large scale by the ...
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News briefsIcebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
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News briefsReima commits to Science Based Targets initiative
Reima is the first Finnish apparel company to join the global Science Based Targets (SBTi) initiative. In accordance with the initiative, Reima will set emissions reduction targets that support the Paris Agreement’s goal of limiting global warming to 1.5 degrees. The targets apply to Reima’s own operations as well as ...
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ArticleAmer Sports divests Suunto
Amer Sports revealed it has reached an agreement with Chinese technology company Liesheng to sell its Finnish brand Suunto, a manufacturer of sports watches, dive computers and precision instruments. Amer said the sale was in line with its strategy to focus on developing internationally recognized sporting goods brands in the ...
