All Snowsports articles – Page 55
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News briefsOrtovox avalanche transceiver with voice navigation now available for end consumers
The new Diract Voice avalanche transceiver from Ortovox, which was awarded “Product of the Year” in the Snowsports category at ISPO Munich 2021 Online and also voted Best Product of the Year by the ISPO Open Innovation Community, and its slimmed-down sister model, Diract, are now available in stores; the ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsLifaloft gets lighter, warmer update
Lifaloft Air Insulator Jacket Helly Hansen’s Lifaloft™ thermal insulation receives an update for fall/winter in the Lifaloft™ Air Insulator Jacket. The new Lifaloft™ Air is lighter and warmer than the known Lifaloft insulation. According to the manufacturer, air pockets, as well as an open structure, allow for ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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News briefsBlackcrows opens "Paris nest"
Blackcrows, the independent French freeski brand from Chamonix founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, has opened a temporary shop in the heart of the Latin Quarter in Paris. “The Backcrows Paris nest is an urban dive into the Chamonix universe of the brand with the ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsNo More Boots introduces “shoehorn” for ski boots
No More Boots, the young Swedish company that brought the SkiClicker to ski rental shops, has launched a new product for the ski consumer. The Boot Bib™ serves two important functions: First, it makes it easier to slip into ski boots, especially on cold days when the plastic is at ...
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ArticleDeuter with new sustainability strategy and “Promise Tour” across Germany
Following the motto “We take responsibility for a change for the better,” Deuter has unveiled a new sustainability strategy to clearly take responsibility for its own actions and their impact on people and nature. With the new “Deuter Promise,” the German backpack and sleeping bag specialist is ...
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News briefsKari Traa launches campaign and movement against inequality
Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...
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ArticleOdlo reorganizes its business structure in German-speaking countries
Pascal Schweizer, Odlo’s country manager DACH, is seizing the opportunity of the departure of field sales manager Matthias Faller to reorganize responsibilities in the German-speaking region. Faller is leaving Odlo on Oct. 31 after almost five years with the company. Moving forward, a dedicated sales manager will be in place ...
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ArticleOutdoor industry stocks declined by 6% in Q3
Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...
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News briefs
Norspo canceled, may take place in November
The Norwegian sporting goods show, Norspo, which was going to take place in Oslo on Jan. 9 and 10, has been canceled like the one that was going to be held last January. Trond Evald Hansen, general manager of Norspomessen, is now betting that the new winter show will take ...
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News briefsBoa wins another DI.A award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
