All Snowsports articles – Page 56
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News briefsOrtovox expands professional partnerships and internal pro product team
Ortovox, the German specialist for safety equipment, backpacks and technical wool clothing, has expanded its partnership with the umbrella organization of the Austrian Mountain Rescue Service (ÖBRD). As part of the cooperation, products specially tailored to the needs of mountain rescuers are being developed, which are available in a special ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefsBollé expands product and design teams
In addition to a series of hires to support its marketing, business, e-commerce and corporate social responsibility departments, Bollé Brands Group has added several industry veterans to its helmet, goggle and sunglass innovation team. Corentin Daniel was appointed global product engineer, a newly created position, and brings 17 years of ...
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News briefsPolartec launches “Family Album” on Instagram
Polartec®, a Milliken & Company brand, has launched its “Family Album.” It is the result of the visual story of those who have worn Polartec clothing on their outdoor adventures over the past three decades. Launched via a dedicated Polartec Instagram channel, @PolartecFamily, the album is intended to serve as ...
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News briefsHaglöfs Restored second hand collection goes live
Partnering with recycling service specialist The Renewal Workshop (TRW), Swedish outdoor brand Haglöfs has now officially launched its second-hand concept Haglöfs Restored. The collection of used gear and apparel is inspected, washed and restored up to standards before being resold. The Renewal workshop has its facilities in ...
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News briefsArc’teryx hires Chris Pelyk as new VP Store Development
Source: Arc’teryx Chris Peylk, VP store development at Arc’teryx Chris Pelyk has been appointed vice president of store development at Arc’teryx. In his career, Pelyk has worked for several big brands in the development, design, and strategic planning of retail concepts, mainly in Asia. Among the companies ...
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News briefsUvex Group builds new logistics and service center
With a symbolic groundbreaking ceremony on Sept. 27, the Uvex Group gave the starting signal for the construction of the new, modern and sustainable logistics and service center in Rednitzhembach, Germany. The building, which has been pre-certified by the German Sustainable Building Council (DGNB), will begin to take shape in ...
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News briefsEuropean winter sports industry calls for uniform Covid protocols
Twenty-eight European organizations, including VSSÖ, FESI, FEDAS, Intersport, Sport 2000, Atomic and Fischer, among others, have jointly called for clear regulatory policy solutions for the upcoming winter season to avoid “another disastrous season” for the winter sporting goods industry, especially in light of the recent increase in Covid infections in ...
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ArticleBründl Sports opens new flagship store, carries Marcel Hirscher’s new ski and apparel brands
Bründl Sports’ new flagship store with a net sales area of 2,500 square meters (total size: 5,600 sqm) opened in the heart of the Austrian ski and mountain sports town of Kaprun on Oct. 1 after a construction period of only one and a half years. Above all, the topic ...
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ArticleInternational group of outdoor dealers starts climate protection initiative ORCC
A newly founded open network of outdoor retailers has started and signed a new commitment and initiative called Outdoor Retailer Climate Commitment (ORCC) to underline their will to reach the Paris Agreement global warming limit of 1,5 degrees Celsius. With the initiative, the founding group of European outdoor retailers – ...
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ArticleGore-Tex unveils new ePE membrane
W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...
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ArticleEOCA partners with Business for Nature global coalition
By joining Business for Nature, a global coalition bringing together forward-thinking companies and conservation organizations, the European Outdoor Conservation Association (EOCA) wants to encourage businesses to act now to reverse nature loss and advocate for greater policy ambition. The coalition is aiming to amplify business voices calling for governments during ...
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News briefsNext Textile Conference live and online on Oct. 12
Tex! by marketplace, a collaborative network for the Swedish textile and fashion industry based in Borås, is holding the 2021 edition of Next Textile business conference for sustainable innovation and guidance for future textile business on Oct. 12 both live at the textile fashion center in Borås, Sweden, and online. ...
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News briefs
Utah governor Spencer Cox joins in OR location scramble
In a video statement addressing the outdoor industry, Utah governor Spencer Cox is pledging for the return of the Outdoor Retailer trade shows to Salt Lake City from Denver, Colorado. Mentioning both the newly built international airport, hotel infrastructure and the government’s effort to protect not only the Bears Ears ...
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ArticleHigg starts traceability program for supply chain sustainability
Technology platform Higg has launched a new traceability program developed in collaboration with software, cloud and data processing specialists atma.io, FibreTrace and TrusTrace. The new technical solution aims to offer comprehensive transparency across the global supply chain – enabling brands to highlight and disclose sustainability information on their own and ...
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News briefsThe Microfibre Consortium launches 2030 roadmap
Following its microfiber data portal launch and the aligned test methods worked out together with partnering universities and scientific institutions, The Microfibre Consortium has now revealed its Microfibre 2030 commitment and roadmap. The commitment worked out by the consortium (partnering with the EOG and the University of Leeds) is outlining ...
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News briefsUSWE finalizes acquisition of VOID Cycling
USWE, the Swedish specialist for backpacks for two-wheeling, running and winter sports enthusiasts, has completed the acquisition of VOID Cycling that was previously announced in July. The company will be fully integrated into USWE Sports AB. Since signing the purchase agreement in July, USWE and the former owner, Tenson BV, ...
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News briefsDeuter introduces head of sales
German backpack and sleeping bag manufacturer Deuter has only now officially announced that Gerrit Pfurr was promoted to general sales manager for all sales areas in July 2020. Pfurr’s core task is the sustainable realignment of the Deuter sales organization. The goal is to continue to grow internationally while preserving ...
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ArticleBollé Brands Group with executive changes for e-com, CSR, marketing and sales
Bollé Brands Group has hired new staff for its marketing, business, e-commerce and corporate social responsibility departments to support the plan to strengthen both its digital and local presence, raise awareness of all the group’s brands - Bollé, Cébé, Spy+ and Serengeti - and strengthen its socially responsible investment policy. ...
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News briefsRab and Kendal Mountain Festival announce “The Mountain People Film Grant”
Rab (owned by Equip Outdoor Technologies Ltd.) will be awarding “The Mountain People Film Grant” at this year’s Kendal Mountain Festival, which will run from Nov. 18 to 21. Equip brands Rab and Lowe Alpine have been long-standing partners of the festival, and the grant is part of their support ...
