All Snowsports articles – Page 72
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News briefsFjällräven Polar dates postponed
Due to the current development of the Covid-19 pandemic, Swedish outdoor brand Fjällräven has adjusted the schedule for its Fjällräven Polar. The 2020 event has now been postponed to 2022 and there will be no global online campaign in 2021, which means that the global application process for Fjällräven Polar ...
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News briefs
Norspomessen is canceled
The Norwegian trade show Norspomessen Vinter 2021, which was originally scheduled to take place Jan. 10-11 at X Meeting Point on Hellerudsletta, was canceled due to uncertainties about the developments of the Covid-19 pandemic. Norspomessen hopes that this early announcement will give suppliers and retailers time to find alternative solutions ...
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News briefs
Anta Sports Products is back in full form
Anta Sports Products is back in full form, boosted by China’s strong economic recovery after the pandemic. In an operational update for the third quarter, it said that retail sales for the Anta brand recorded low single-digit growth compared to the same period of 2019. Fila jumped by between 20 ...
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News briefsMammut kicks off digital brand convention
Chief executive Oliver Pabst kicked off Mammut’s Digital Brand Convention on Monday, Oct. 19 at 1 pm CET, with a public event. The convention will continue throughout the week. Normally, the Mammut community meets in person for the convention, but due to Covid-19, it was moved online. Most of the ...
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News briefsOR Winter Market will be digital only
Outdoor Retailer (OR), the largest U.S. trade show for the outdoor industry, is launching Outdoor Retailer Winter Online, a “digital marketplace and enhanced online experience” designed to bring the winter sports and outdoor communities together online to network, learn and discover what’s new in the industry. As a result of ...
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News briefsMountain Hardwear with new distribution partner for Germany, Austria
Edgar Tremmel Marketing, based in Ravensburg, Germany, is taking over the exclusive distribution of the American mountain sports brand Mountain Hardwear for Germany and Austria for five years with immediate effect. Mountain Hardwear was founded in California in 1993 and is wholly-owned subsidiary of Columbia Sportswear Comany and its products ...
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ArticleNew owners for 4FRNT
According to an article in SNEWS, the independent U.S. freeride and backcountry ski company 4FRNT has been taken over by a group of private entrepreneurs from former owner Jason Levinthal, who acquired the brand from former founder Matt Sterbenz in 2017. The article was written by Levinthal himself. The new ...
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ArticleMajor fire in Fischer’s Ukrainian ski factory
Various news sources have reported that a fire broke out in a ski factory in Ukraine last week. According to the State Emergency Service of Ukraine (SES), the roof of a large one-storey building at the JSC Tysa ski factory caught fire on Oct. 12 at 2:00 a.m. Kyiv time. ...
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News briefs
ÖSFA to be split across two dates in 2021
To ensure the safety of the visitors and to meet the Covid-19 pandemic-related requirements of the Austrian government, the Austrian Association of Sports Goods Manufacturers and Suppliers (VSSÖ) and organizer Brandboxx will split the annual Austrian sporting goods show ÖSFA across two dates. ÖSFA Start will take place from Jan. ...
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News briefs
Maloja acquires 100 percent of producer VioModa
This summer, Maloja Clothing, a German manufacturer of functional cycling, mountain and winter sports apparel, acquired the second half of the holding company VioModa GmbH, located in Dornbirn, Austria, for an undisclosed price. Now owning 100 percent of the company, Maloja is also fully in charge of the VioModa production ...
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News briefsFirmware upgrade for Barryvox beacons
Mammut has released a firmware upgrade for its Barryvox avalanche transceivers. BarryHeart 3.4 includes a software update for an even faster and more intuitive search for avalanche victims, improved sound quality in the alternative search mode and optimized battery support. The firmware upgrade can be easily performed from device to ...
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News briefs
Blue Tomato with two new stores in Finland
Blue Tomato is opening its second and third stores in Finland, a country where many customers have been ordering from its website for many years. “Despite the geographical distance, Finland has long been a high priority for us; the country has been a very strong and important market for us ...
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ArticleVF matches its management to its new business model
VF Corporation is changing its management structure to suit changes in the way it does business, notably the dividing of all of its brands between two portfolios. Core Brands comprises Vans, The North Face (TNF) and Timberland. Steve Murray has become global brand president of TNF. He served as president ...
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News briefsProtect Our Winters UK launches POW Pledge initiative for climate action
Protect Our Winters (POW) UK launched POW Pledge, a digital portal to equip the industry to take climate action towards net zero. “It’s very simple; our industry has to act on climate change in order to survive,” said POW ambassador Ed Leigh. “The POW Pledge is the map that can ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefsReichmann offers retail and rental hygiene concept and products
Despite the exceptional circumstances caused by the Covid-19 pandemic, numerous owners and service staff of sporting goods stores and rental businesses took advantage of the opportunity to prepare themselves optimally for the coming winter season in this year’s service workshops of ski service specialist Reichmann & Sohn in Weissenhorn, Germany. ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the exception of the ...
