All Snowsports articles – Page 73
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News briefsBurton appoints new creative and global marketing executives
Source: © Burton Adrian Margelist Burton has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. Margelist ...
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ArticleHelly Hansen personalizes online customer experiences to increase RPS
Helly Hansen, the Norwegian manufacturer of outdoor apparel and workwear, sells directly to customers in 19 stores around the world and online to an international audience. The marketing team at the company’s Norwegian headquarters and the U.S. e-commerce team have partnered with Kibo, an extensible, unified commerce platform that delivers ...
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News briefs
Isbjörn removes polyester, uses bamboo instead
As part of its Green at Heart sustainable mission, the Swedish specialist for kids’ outdoor clothing, Isbjörn of Sweden, has removed all polyester from its Husky baselayer range for the fall/winter 2020 collection and replaced it with sustainably sourced natural bamboo fibers and mulesing-free Merino wool as an outer material. ...
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News briefsOrtovox to offer free avalanche workshops at specialist retailers in DACH
In cooperation with selected specialist retailers, mountaineering expert Ortovox is offering exclusive evening workshops on avalanche risk management called Ortovox Avalanche Nights at 13 different retailers in Germany, Austria and Switzerland between October 2020 and January 2021. Together with professional mountain guides, interactive, three-hour courses are held to train the ...
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News briefsUvex appoints new sales manager
German eywear and helmet specialist Uvex is strengthening its sales team with the new position of head of sales, which has been assumed by Patrick Schmollinger on Oct. 1. Schmollinger started his sales career at Speedo Germany after completing his studies. He then moved to Puma, where he led various ...
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News briefsSmartwool Europe partners up with POW Switzerland
For the upcoming winter season, Smartwool Europe has entered a partnership with Protect Our Winters (POW) Switzerland. POW was founded in 2007 by pro snowboarder Jeremy Jones and is a global non-profit charity that builds communities of athletes, activists and committed companies to work on solutions to make changes in ...
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News briefsNew design lead for Rab and Lowe Alpine
Italian product design expert Jacopo Bufacchi will join the British outdoor brands Rab and Lowe Alpine, both owned by Equip Outdoor Technologies, as their new design lead on Nov. 1. Bufacchi succeeds Jonn Langen, who left Equip in the summer. In his new position, he will be responsible for creating ...
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ArticleIspo Munich will be hybrid
Messe München has announced that its next Ispo Munich show will be a hybrid event – on-site and digital. It will be smaller and more digital in physical terms, but it will be intended to reach a more international audience through the internet. We understand that the new format will ...
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News briefsMIPS presents its own team of sponsored athletes
MIPS, the Swedish supplier of helmet-based safety and protection of the brain, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and ...
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News briefsNorrøna opens factory in Lithuania
On its blog, the Norwegian brand Norrøna revealed that it has just opened its own new factory in Kaunas, Lithuania, which has been developed and built since 2018 to make highly functional products with premium quality more sustainable. “Having our very own factory also allows us to improve innovation and ...
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News briefsBergzeit receives EMAS certification
The Chamber of Industry and Commerce of Munich and Upper Bavaria and the Bavarian Environmental Agency awarded the mountain sports retailer Bergzeit for its long-standing holistic environmental commitment that goes far beyond legal obligations. The company based in Otterfing near Munich received the EMAS certification on Sept. 25. EMAS (Eco-Management ...
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News briefsHuski Wear: a new Swedish digital-only skiwear brand
With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...
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Article
Anta’s president will run Amer Sports
Jie (James) Zheng, executive director and president of Anta Sports Products, is taking over the responsibilities of Heikki Takala, who has decided to resign from his role as president and chief executive of Amer Sports after ten years in the position. Takala, a former commercial director of Procter & Gamble, ...
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News briefsNew Wave GmbH reorganizes management
Andre Bachmann, managing director of the German company New Wave GmbH, which is best known for the distribution of the Swedish brand Craft, has granted general procuration to his long-time employees Henriette Pfeiffer and Felix Lechner. Pfeiffer, New Wave’s chief financial officer, has been with New Wave for 14 years. ...
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ArticleNew brand identity for avalanche airbag pioneer ABS
SpinCapital, the Munich-based owner the German brand ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, new brand identity, new products, digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr, is responsible for the newly ...
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News briefs
Dynafit strengthens its sales team
Mountain sports specialist Dynafit has strengthened its team. The newly created position of strategic account specialist was filled by Herbert Steinmaßl, who has already worked for Dynafit for more than five years and was most recently brand representative responsible for Bavaria. His previous job has been taken over by Lisa ...
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News briefs
Early launch of Swix’s next-gen fluoro-free race wax
The Norwegian company Swix, a subsidiary of Brav, has launched its latest gliding wax collection, Swix Pro, which will be available in stores this fall and comprises three lines called Performance Speed, High Speed and Top Speed, with both solid and liquid waxes available. The new line has been in ...
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ArticleFischer lays off 150 workers
Like Rossignol, which has just announced the elimination of 95 jobs, Fischer Sports has decided to lay off 150 workers at its Ukrainian ski factory following a drop of about 25 percent in pre-orders for the coming autumn/winter season. However, the management is cautiously optimistic about the near-term future, considering ...
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News briefs
WMDUK to distribute Spy+ in the U.K.
Bollé Brands has appointed VMDUK to distribute in the U.K. Spy+, a Californian brand of sunglasses, prescription frames and winter products. Spy+ was founded in 1994 in San Diego and in September 2019 it was taken over by Bollé Brands, which is supporting its expansion in Europe. VMDUK is headed ...
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News briefs
bleed Clothing publishes 2018 CO2 emissions
The German clothing brand bleed Clothing, which has been climate-neutral since 2019 with the support of ClimatePartner, has published its CO2 emissions figures for 2018 caused by its vehicle fleet, employee travel, print products, water consumption and much more. According to these figures, CO2 emissions totaled 57 tons, which roughly ...
